Busan, South Korea – May 24, 2024 – SBXG(CEO Daniel Lim), the e-sports subsidiary of content AI solutions company 4BY4 (CEO Junho Yun), proudly announces a new naming sponsorship agreement with BNK Financial Group.
Starting in June, all teams under SBXG's e-sports club, formerly known as 'FearX,' will be renamed as 'BNK FearX.' The BNK Financial Group logo and name will feature prominently on player uniforms, stadium installations, and various team-produced materials.
FearX is an globally recognized e-sports club participating in major global leagues, including League of Legends Champions Korea (LCK), KartRider, and Rainbow Six Siege. Since July 2021, FearX has been acknowledged as a leading e-sports club representing the Busan area through a partnership with the Busan Metropolitan City.
BNK Financial Group, a prominent financial institution in the Busan and Gyeongnam regions, operates across various sectors, including BNK Busan Bank, Kyongnam Bank, capital ventures, and more. The company is lauded for its leadership in ESG management, consistently proposing sustainable growth models in collaboration with the local community.
Su-Il Ahan, Managing Director of BNK Financial Group, commented, "As a leading company based in Busan, we consider it our vital responsibility to grow alongside our community. This naming sponsorship with FearX allows us to engage with the younger generation and foster a sustainable future together."
Daniel Lim, CEO of SBXG, expressed, "Partnering with BNK Financial Group, a key player in the Busan economy, is a tremendous honor for SBXG. We are dedicated to delivering outstanding results with BNK FearX, bringing excitement to Busan through e-sports. Our goal is to establish ourselves as a citizen-friendly club that actively engages with the community."
Busan, South Korea – May 24, 2024 – SBXG(CEO Daniel Lim), the e-sports subsidiary of content AI solutions company 4BY4 (CEO Junho Yun), proudly announces a new naming sponsorship agreement with BNK Financial Group.
Starting in June, all teams under SBXG's e-sports club, formerly known as 'FearX,' will be renamed as 'BNK FearX.' The BNK Financial Group logo and name will feature prominently on player uniforms, stadium installations, and various team-produced materials.
FearX is an globally recognized e-sports club participating in major global leagues, including League of Legends Champions Korea (LCK), KartRider, and Rainbow Six Siege. Since July 2021, FearX has been acknowledged as a leading e-sports club representing the Busan area through a partnership with the Busan Metropolitan City.
BNK Financial Group, a prominent financial institution in the Busan and Gyeongnam regions, operates across various sectors, including BNK Busan Bank, Kyongnam Bank, capital ventures, and more. The company is lauded for its leadership in ESG management, consistently proposing sustainable growth models in collaboration with the local community.
Su-Il Ahan, Managing Director of BNK Financial Group, commented, "As a leading company based in Busan, we consider it our vital responsibility to grow alongside our community. This naming sponsorship with FearX allows us to engage with the younger generation and foster a sustainable future together."
Daniel Lim, CEO of SBXG, expressed, "Partnering with BNK Financial Group, a key player in the Busan economy, is a tremendous honor for SBXG. We are dedicated to delivering outstanding results with BNK FearX, bringing excitement to Busan through e-sports. Our goal is to establish ourselves as a citizen-friendly club that actively engages with the community."